Custom web design insights
Thinking out loud
about the web.
Notes on custom web development, business websites, content management, and the craft of building things that last.
More articles on custom web design
What "built for SEO" actually means when the code gets written
Not meta tags and keyword density. The real structural decisions that determine whether a website can be found.
The problem with giving clients a full CMS: they break things
Most CMS platforms give editors too much freedom. Kernset was built to solve exactly this - structured fields, no chaos.
How to include a custom website build in a monthly subscription without losing money
The commercial logic behind Linekern's pricing model - why the 12-month term is the key, not a catch.
Architecture first: why we design structure before aesthetics on every project
A layout without structural thinking is decoration. Here's how Linekern approaches every site - and why it leads to better outcomes.
Why source code ownership matters more than your clients think it does
When a client doesn't own their code, they don't own their website. The implications are bigger than most businesses realise.